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SCRAN

Scran is a food magazine predominantly covering the food scene in London, with a brief focus on the global culinary scene. Having always been a culinary hub, London has been a destination for food lovers for decades, and is still undergoing constant developments. With the rise of social media platforms such as TikTok, food is being seen from a new angle, and is more rapidly developing a relationship with contemporary design as demand for coverage increases.

The word "scran" originating from Northern England, is slang for "food". Due to the word's laidback nature and origin, an identity to emulate this was chosen, firstly with an organic logo.

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